Finding Floret: A Personal Journey
My daughter Erin has always been keen on sharing new discoveries with my wife and I. It’s through her enthusiastic recommendations that we found ourselves immersed in a delightful discovery that...
View ArticleThe Power of Return on Investment (ROI)
Return on Investment, often abbreviated as ROI, is a critical metric in the business world. It offers a snapshot of the profitability of an investment, providing insights into whether funds invested in...
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The Earth Microbial Program
“We were inspired by one of our team members’ dad who lives in a farming community and wanted to try our commercial product in his home garden. A couple of months later he started sharing his...
View ArticleEarth Microbial
I’m excited to share a unique opportunity with our valued garden center partners. Earth Microbial Public Benefit Corporation, a proven manufacturer in the agricultural industry, is preparing to...
View ArticleWhat to Add to Your App Feed
I didn’t know it could do all that! We know that loyalty goes way beyond discounts and deals. It’s about creating a meaningful connection with your customers. That’s why we wanted to share 31 awesome...
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Cultivating Unforgettable Experiences: A Conversation with Kyle Natorp of...
During a recent stop on the Garden Center Group Fall Event garden center tour, we had the pleasure of talking with Kyle Natorp, a driving force behind the remarkable success of Natorp Nursery Outlet....
View ArticleYouTube: The Undervalued Powerhouse for Garden Centers
In today’s digital age, platforms like TikTok and Instagram might grab instant attention with their trendy visuals and bite-sized content. However, there’s an often-overlooked advantage to YouTube:...
View ArticleAI for Garden Centers: A Tool For Cultivating Success
There has been plenty of hype lately around the subject of Artificial Intelligence, or AI. Whether you believe it is the end of the world, with Starlink enabling terminators to wipe out the human race,...
View ArticleProtected: Test Report – New Garden Nursery
This content is password protected. To view it please enter your password below: Password: The post Protected: Test Report – New Garden Nursery appeared first on Sunrise Marketing.
View ArticleBranding Your Garden Center – Finding Partnerships That Work
At the recently concluded Garden Center Group Fall Event in Cincinnati I had the opportunity to experience the power of collaboration between IGCs and the service providers and sponsors that support...
View ArticleCultivating Well-Being: How Gardening Enriches Lives and Fosters Connection.
Are you looking for a way to promote well-being, foster connections, and nurture a sense of community? Look no further than your garden. Gardening isn’t just about tending to plants; it’s a holistic...
View ArticleWhy We Grow
Years ago after we moved to Connecticut from California, I was stuck in a dead end job. I started a small backyard garden as a weekend project that became something more than that. My companion was the...
View ArticleMaximizing Marketing Impact: Leveraging Promo Codes as Conversion Tools in...
Promo codes are more than simple incentives; they’re pivotal in the realm of digital marketing, acting as powerful conversion tools. Their strategic use in app platforms can significantly transform...
View ArticleHow Sunrise Marketing Leverages ChatGPT for Innovative Marketing Solutions
In the fast-evolving world of marketing, staying ahead of the curve is vital. At Sunrise Marketing, we’ve embraced the potential of AI, particularly ChatGPT, to revolutionize how we approach marketing...
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Creating a Promo Code
And welcome to another app hacks training module. We’re going to dive into the world of promo codes on our app platform. These aren’t just discounts, they’re powerful tools for customer engagement and...
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New AI Image Generator Tool Added To App Platform
No more scrambling for the right image! We’re excited to announce the introduction of our new AI image generator for the Sunrise Marketing app platform. We know it can be a challenge at times to find...
View Article“Grow” with Us: How Sunrise Marketing Merges AI and IRL for Gardening...
In the vibrant landscape where technology meets everyday life, two concepts are increasingly prominent: AI (Artificial Intelligence) and IRL (In Real Life). These terms, though seemingly opposite, are...
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Furry Friends in the Garden: Showcasing Pets for Unique Garden Center...
In the heart of every thriving garden center lies a unique story, often featuring an unsung hero: a beloved pet. At Sunrise Marketing, we’ve observed a delightful trend where garden centers are turning...
View ArticleYour Story: Featuring Employees in Marketing
In the dynamic landscape of small business marketing, the power of personal connection stands out as a key differentiator. As businesses seek to forge stronger bonds with their customers, one strategy...
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How To Use AI Image Generator Tool
We’re excited to announce the introduction of our new AI image generator for the Sunrise Marketing app platform. We know it can be a challenge at times to find the right photo or graphic for your...
View ArticleIntroducing the ‘Grow’ Campaign: Connecting Generations to Grow Your Business
In the heart of every seed lies a story, a journey of growth that resonates across generations. Today, we are thrilled to introduce the ‘Grow’ campaign by Sunrise Marketing, an initiative that aims to...
View ArticleFloret Flower Farm Releases its First Film: “Gardening in a War Zone”
Erin Benzakein has had plenty of experience in front of the camera. The Washington-based farmer and entrepreneur runs one of the most recognizable flower farms and seed companies in the world. A big...
View ArticleEvolving Instagram Strategy: Fairview Greenhouses’ Journey to 25,000 Followers
In 2012, Fairview Greenhouses in Raleigh, NC, embarked on an Instagram journey as a vital component of their marketing strategy. With the decline in Facebook engagement, Instagram emerged as a vibrant...
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A Harmonious Collaboration: Sunrise Marketing and Dothan Nurseries Unveil New...
In an innovative partnership, Sunrise Marketing and Dothan Nurseries, owned by J D Boone in Dothan, Alabama, have unveiled a new series of signs that blend educational content with aesthetic appeal....
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Why Push Notifications Are the Heartbeat of Sunrise Marketing App Platform
In the digital age, businesses are constantly searching for the most efficient ways to reach their customers. The Sunrise Marketing app platform has embraced push notifications as a cornerstone of its...
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2024 Trade Show Recap
It’s hard to believe our whirlwind tour of tradeshows has wrapped up, with the MANTS show in Baltimore and the TPIE in Fort Lauderdale leaving us buzzing with excitement and filled with gratitude....
View ArticleExciting Update on Our Grow Campaign Journey
We’re thrilled to share the latest milestones of our Grow Campaign, which has been met with incredible enthusiasm at the recent MANTS and TPIE trade shows. The response has been overwhelmingly...
View ArticleStrengthening the Gardening Industry: A Synergistic Approach
In today’s dynamic market, the key to sustainable growth in the gardening industry lies in fostering deep connections among service providers, key suppliers, and retailers. This approach, exemplified...
View ArticleIncreasing App Engagement for IGC Growth in 2024
The Good News: The future looks bright for the growth in garden industry spending for 2024. In the 2024 Axiom Gardening Outlook Survey respondents plan to plant more and expand their gardens in 2024....
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Grow Campaign Update: Supertunia Summer
As part of our ongoing commitment to supporting the garden center industry, this update provides an overview of the pilot program under the Grow Campaign. Developed in collaboration with Proven Winners...
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Grow Campaign Spotlight: Tomatofest – Cultivating Sustainable Success
In the latest development of our comprehensive Grow Campaign, we are excited to continually provide updates on the program. Our goal has been to use cooperation between brands, service providers and...
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The Grow Campaign: Cultivating Connections, Community, and Conservation
In the heart of every garden lies the potential for growth, not just of plants but of communities and relationships. The Grow campaign is designed to highlight this potential through a trio of...
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5 Steps to Building Your Rewards Club with Your Branded Garden Center App
Building a thriving Rewards Club through your garden center’s app requires a blend of strategy, engagement, and technology. I’ve put together a short guide designed for your garden center rewards app,...
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